Consumer goods keep communities well-fed, well groomed and endlessly entertained. From home to work to school and everywhere in between, pre-packaged products – think pasta, toothpaste and lightbulbs — play an essential role in daily life around the world.
Initially formed as a joint venture with Spinneys, Alghanim Industries took over the management of Gulf Trading and Refrigerating Company (GTRC) in April 1997. With the emergence of co-op supermarkets, GTRC became a key distributor during the 1970’s. In 1998, GTRC became a wholly-owned subsidiary of parent company, Alghanim Industries. The business then rapidly cemented its position in the market, which was recognized by AC Nielson when it rated GTRC as the #1 distributor in Kuwait in January 2008.
GTRC was established in the early 1950s, and is recognized as a major FMCG distributor in Kuwait. It is a wholly-owned subsidiary of Alghanim Industries. Over the years, GTRC has built itself into a well-established organization, handling products in food and beverage, hygiene, personal care, lighting, oil, dairy products, confectionary and other categories. GTRC proudly represents various blue chip multi-national companies such as Kraft Foods, Mars, Colgate Palmolive, Nabisco and Philips, with more than 100 brands in its portfolio.
GTRC applies cost-effective sales management, inventory control, warehousing, product promotion, merchandising and in-market inventory management to efficiently distribute fast moving consumer goods. GTRC has a leading market share in categories covering confectionary, bulbs, pet food, cheese, powdered drinks and desserts.
Like its Kuwait-based parent, GTRC also places a premium on the needs and preferences of the local market. This discerning approach has earned GTRC great trust among consumers, and also served to keep the company at the forefront of FMCG distribution chain in the local (Kuwaiti) market.
Customer service is a hallmark of Alghanim Industries businesses, and in this regard GTRC also shines. The company was named top distributor in Kuwait by AC Nielsen in 2008, and it continues to receive high marks for its brand, vision and customer care under the leadership of Alghanim Industries.
For more information, or to inquire about career or a partnering opportunity with GTRC, please visit our website here.