Business

Advertising

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At Impact & Echo, we strive tocreate and deliver the world’s most compelling commercial content, across all mediums and screens.

Simply put, we want to be the most successful and impactful advertising agency in the entire Gulf region.

By that tall measure, we have well succeeded. Founded in 1978, the agency today offers a comprehensive collection of services: Advertising & Marketing, Media Planning & Buying, Digital & Multimedia, Public Relations and Event Planning. Our work consistently draws praise from major creative groups, and our distinguished (and ever-growing…) list of clients reflects as much. Among the notable brands we represent: Xerox, Mars, Chevrolet and PepsiCo. Our Kuwaiti operations are part of the family of businesses owned by Alghanim Industries, one of the oldest and most storied companies in the Gulf region; it is also a longstanding client.

We pride ourselves on cultural diversity. Staff members hail from around the globe, infusing the firm with a unique blend of backgrounds and perspectives. This gives us an unrivaled creative advantage, and also ensures that programs and messages are shaped with a sensitive eye to the world around us.

Impact & Echo is managed by the BBDO group, one of the largest and most prestigious advertising networks in the world. A few of our global awards:

  • Network of the Year — Cannes Festival, 2007, 2008, 2009, 2010 & 2011
  • Network of the Year — The Gunn Report, 2006, 2007, 2008, 2009, 2010, 2011 & 2012
  • The Big Won Report: Most Creative Network Across All Communications Platforms, 2007, 2008, 2009, 2010, 2011 & 2012
  • Global Network of the Year — Adweek Magazine, 2011
  • Network of the Year — Campaign Magazine, 2005, 2007, 2008, 2011

As a business enterprise, Impact & Echo has three top priorities, which are as follows:

  1. The Work
  2. The Work
  3. The Work

This, of course, is the famous mantra of BBDO. (“The Work, The Work, The Work.”) Which is our way of saying that we recognize, on a fundamental level, that creative work is the thing that truly fires the imagination, influences popular culture, and hopefully, providing we get it right, leads to positive outcomes for our clients. That’s what our clients care about most, and rightly so – that we deliver creative content that delivers.

That’s what we care about, too.  And so that’s what we do, every single day, across Kuwait and the greater Gulf region.

One secret to our success is our specialized agency networks. These include:

OMD — a stand-alone media planning and buying agency with offices across the region.

PHD — a global communication planning network, part of Omnicom Group’s media specialist arm, Omnicom Media Group.

Impact Porter Novelli – also known as “IPN,” this public relations consultancy was formed in affiliation with Porter Novelli, one of the top five consultancies in the world. Like other sister agencies, IPN is global — in look, feel and reach. The firm is based in Dubai, with offices and partners in Abu Dhabi, Jeddah, Riyadh, Kuwait, Beirut, Cairo, Tunis and Casablanca.

Impact Proximity – one of the largest digital, social and shopper agencies in the region, it is based in Dubai and has offices in Jeddah and Beirut.

If you’d like to learn more, please visit our website here.